News, Announcements and Insights

With over $11.8 billion in sales in 2021, Amazon’s Prime Day is THE biggest two-day online shopping event in the world.

Our Channel Bakers team has put together some quick tips to help brand owners prepare for Prime Day 2022. The tips span eCommerce, Creative, Advertising and Social Media.

Dig Deeper: Register now for our webinar that walks you through a detailed plan of what to do Before, During and After Prime Day. 

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Back in March of 2020, we wrote a blog called, “How COVID-19 has affected America’s Shopping Behavior?” in which we surveyed 10,000 people and compiled their results.

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Have you ever wondered how a product that you’ve been interested in just happens to appear on your social media feed? Though it seems like magic or some kind of fancy internet voodoo, it’s not. Cookies are actually to thank (or blame) for this phenomenon. 

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Imagine you walk into your local pharmacy to pick up your medication and you spot that phone charger you need for your car. Plus, a bag of Flamin’ Hot Cheetos sounds pretty good. Next thing you know, you’re paying for a basket full of small items when you just came in to grab some meds.

Video Marketing can be extremely beneficial and lucrative for your business. Not only does it have higher rates of conversion, but it can positively impact the customer journey throughout their entire purchase cycle.