News, Announcements and Insights

(Why, what, and how) Enhanced Image Galleries

Enhanced Image Galleries (Why, What, and How)

At first glance, you can usually tell if an Amazon product page is engaging or if it falls flat. And since A+ content (formerly Enhanced Brand Content) is a tried and true way to increase conversion on detail pages, it’s safe to say that shoppers can sniff out great products just by looking at the image gallery as well.

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Why You Should Be Paying Attention to Amazon Attribution

An essential element for any effective Amazon brand strategy is advertising, and pushing your products to be seen by a broader audience. Nowadays, most brands drive traffic to their Amazon listings through various platforms. Measuring the performance of the multiple traffic sources from a brand’s inbound campaigns is where Amazon Attribution is a powerful tool for identifying what’s working and what’s not.

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How COVID-19 Has Affected America’s Shopping Behavior

How has COVID-19 affected your shopping behavior?

We know that Americans have shifted their shopping behaviors drastically in the past few weeks due to the COVID-19 Coronavirus pandemic. However, we wanted to put some quantitative data behind one of those shopping behavior narratives, “Everyone is shopping online now”. 

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Why Branding Best Practices Matter

It’s 2020, and with a new decade guarantees Silicon Valley will have more innovators, entrepreneurs, and business giants immersing consumers with their brand. For any product or service, their branding is just as important as the product itself. What does their product have to say that will make consumers eager to buy? 

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