Amazon recently announced the launch of its very own directory of hand-picked advertising agencies who have made a name for themselves in the e-commerce realm and excel at brand growth strategies on Amazon.com.
Wednesday, August 7th began like any other day at the Channel Bakers office in Anaheim.
Our account executives rolled in and began swiftly answering client e-mails before hopping into Amazon. One hand clenched around their morning cups of coffee, they typed in the exact brand names of our partners into the Amazon search bar… And what do they find?
In a move to help brands promote their products more strategically, Amazon has updated the Sponsored Brands ads console (formally known as Headline Search Ads) with the advantage of using negative keywords.