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It’s 2020, and with a new decade guarantees Silicon Valley will have more innovators, entrepreneurs, and business giants immersing consumers with their brand. For any product or service, their branding is just as important as the product itself. What does their product have to say that will make consumers eager to buy? 

Amazon recently announced the launch of its very own directory of hand-picked advertising agencies who have made a name for themselves in the e-commerce realm and excel at brand growth strategies on Amazon.com.

In a move to help brands promote their products more strategically, Amazon has updated the Sponsored Brands ads console (formally known as Headline Search Ads) with the advantage of using negative keywords.